Our Vision and Mission

Our Vision

Creating foundations, harnessing the passion, to help to fulfil and maintain Hearts' destiny of greatness.

Our Mission

  • To maintain fan ownership of a successful, financially stable Heart of Midlothian Football Club for this and future generations.
  • To inspire every Hearts fan to aspire to be an owner of the club.
  • To deliver material advantages in order to bring success to the club, on and off the field.
  • To contribute positively to the local community.
  • To help to build the fabric and foundations of the club.

Our Aims

Creating foundations, harnessing the passion, to help to fulfil and maintain Hearts’ destiny of greatness.

Our Values

  • Pioneering
  • Inspirational
  • Transparent
  • Inclusive
  • Passionate
  • Trusted
  • Positive
  • Dedicated

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