Our Vision
Creating foundations, harnessing the passion, to help to fulfil and maintain Hearts' destiny of greatness.
Our Mission
- To maintain fan ownership of a successful, financially stable Heart of Midlothian Football Club for this and future generations.
- To inspire every Hearts fan to aspire to be an owner of the club.
- To deliver material advantages in order to bring success to the club, on and off the field.
- To contribute positively to the local community.
- To help to build the fabric and foundations of the club.
Our Aims
Creating foundations, harnessing the passion, to help to fulfil and maintain Hearts’ destiny of greatness.
Our Values
- Pioneering
- Inspirational
- Transparent
- Inclusive
- Passionate
- Trusted
- Positive
- Dedicated
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